Partnering with the ‘godfather of tattoo’ to create a new clothing company, Christian Audigier made Ed Hardy one of the hottest brands in America. Using his unrivaled understanding of design, Christian has created a lifestyle brand that is quickly on its way to becoming a milestone on the fashion timeline .Ed Hardy continues to grow with its mix of strong imagery and brilliant use of colour. New additions to the brand include shoes, eyewear, jewelry, watches, loungewear, bags, denim, air fresheners, kids’ line and energy drinks.

The mix of design and detail make each piece stand alone and yet with Ed Hardy you fit into the rock star cult…tattoos and all!