The beginnings of Sia

In the year 1972, the company’s doyen, Mr. Ramniklal D. Chhadva ventured into the wholesale business of imitation jewellery, leather bags and other related accessories under the brand name ‘Tohfa’, which, with its large product assortment wowed customers and critics alike.

At the same time, another undertaking, known as ‘Noble stores’ came into existence dealing with leather purses & accessories, which further cemented the business of delighting customers and providing  a wide range of exclusive products.

Sia Lifestyles Pvt Ltd- Brands

The flagship brand of the company- a complete House of Jewellery for all accessory needs- showcasing the ‘Art of Complimenting’

 An extension into the field of complimenting- designer footwear and designer bags- finding ‘The Perfect Match’

A fast moving, impulsive, trendy assortment of merchandise- highlighting ‘The Stylish side of you’

Unisex teen accessories with loads of attitude for you to ‘Accessorise…Socialise!’

Organization Philosophy

Responsibility and trust are the cornerstones of management at Sia Gems & Jewellery. The work culture encourages creativity and self – management, along with bigger responsibilities and larger roles. Teamwork, risk and responsibility sharing and discipline are some of the other values we abide by.

With a vision to become the best global art jewellery and accessories brand, Sia sees itself as a major promoter to encourage and propagate the creative use of jewellery in everyday attire.

Our Mission Statement reads thus:

·         Set trends in fashion and design

·         Adhere to benchmarks so that every stakeholder earns profit

·         Implement excellent organizational structure and human resource system

·         Achieve desired goals with perfection

Some of the values we abide by are as follows:

·         We believe in an environment of trust, integrity and honesty amongst employees, suppliers, customers and shareholders.

·         Encourage a positive attitude, teamwork, fair play, mutual understanding and respect.

·         Support an independent and innovative thought process.

·         Create an organization receptive to change.

·         Corporate social responsibility is a part of our culture.

·         Customers are our priority; we are committed to fulfilling our promises.